Frequently Asked Questions

Why do you focus on website performance?
Because performance matters. A lot. For example, some studies show that a 1 second delay in page response can decrease the conversion rate by 7%. Plus Google made page loading an official ranking factor. Definitely not something to neglect.
How do you assess the performance of a website?
We use PageSpeed Insights. This tool is very important because it is made available by Google. In other words, this is an open window on its search algorithm.
So... I could just use PageSpeed?
Sure. You can enter your own URL, check your report, then the URL of your competitor and review the differences. It shouldn't take more than, what, 5 minutes? Repeat the process for each of your competitors, and do it everyday to make sure you are not left behind by a suddenly agressive competitor. Now, consider your hourly rate and do the maths.